April 23, 2025) - Expert Consumers has recognized Meta Business Suite and Meta Ads Manager among the top social media marketing tools for 2025. The review highlights their ability to streamline ...

When a business is trying to determine which metrics to track in the sea of data that social media generates, the rule is always to align each business goal to a relevant metric. If your business ...

Relo Metrics, the AI-powered sponsorship analytics platform, has announced the addition of the National Women’s Soccer League (NWSL) to its flagship product, ...

Brands are exploring Substack as an alternative to algorithm-driven platforms. What can marketers take away from how they are ...

Introduction In today’s data‑driven environment, professionals from finance managers to social‑media analysts need spreadsheet software that does more than tally numbers in neat rows and columns. They ...

The World Bank has committed to strengthening its partnership with Nigeria, aimed at improving the country's Human Capital ...

The video is a compilation of Digvesh Rathi in his elements but the reason for its virality is the audio that accompanied the ...

For instance, monitoring website traffic, following search engine rankings, and tracking social media mentions ... tracking to monitor various metrics from sales figures to web traffic.

Learn how to create a Shopify store in just X simple steps. Set up your store, customize, and launch with ease to start ...

An overview of the advertising technology (adtech) industry and relevant US and EU privacy laws, including the Federal Trade ...

In today's digital economy, Nigerian students have unprecedented opportunities to generate income while pursuing their ...