Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Two years after Warner Bros. Discovery rebranded its streaming service Max, the company is reverting back to its old name.

Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on Wednesday.

Max will become HBO Max again this summer to ‘better represent’ its offering. Warner Bros. Discovery is changing the name of ...

After all that, the Max streaming platform will be re-rebranded back to HBO Max this summer. It's 'the plot everyone's been ...

Two years after HBO's streaming service dropped the most recognizable part of its name, WBD has announced it's going back to ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Other films mentioned include M3gan 2.0, Nobody 2, The Bad Guys 2 and the upcoming live-action remake of How to Train Your ...

An NBCUniversal press release about upcoming movies that will stream on Peacock unintentionally revealed that the sequel to the Super Mario Bros. Movie will be named Super Mario World, in reference to ...