Angelica Kopec is a Business Strategist, Multi-Venture Partner, Advisor and the CEO of She Knows Business: Marketing & Tech ... the private jet with our logo on either side, had our brand name ...

Five hundred people, consisting mostly of Berklee College of Music students, filed into Brighton Music Hall April 25 for the ...

As a freelancer, she worked humanizing artificial intelligence and evolving the Google logo. She’s given voices ... visual and experiential narratives that define the future of film, gaming ...

Drive brand awareness, customer loyalty, and engagement with immersive brand experiences. For personalized marketing ...

One producer who made a show for Apple thinks he knows why. “Marketing makes a show,” he emphasized. “Apple, for example, is probably the worst marketer in the universe — the best for ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

Businesses have been advised to harness the power of experiential marketing as a strategic tool to drive revenue growth and maintain a competitive edge in an increasingly dynamic marketplace ...

Experiential strategies For younger, digitally native audiences, trust is built differently. According to one report, empathy and responsiveness – traditionally two leading drivers of trust ...

Experiential marketing isn't just back—it's bigger than ever. Global spending on experiential marketing was projected to hit $128.35 billion in 2024, surpassing pre-pandemic levels for the first time.