Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

Companies that engage in multilevel marketing, or MLM, are especially deft at peddling this sort of intangible temptation. As the New York magazine journalist Bridget Read documents in her ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Which brings one to an important question: Are people inherently good or inherently evil? Without getting into a philosophical or existential debate it is easiest to say, it depends on the person.

Our marketing investments are thoughtfully aligned with evolving market dynamics and overarching business objectives. We at Maruti Suzuki are committed to leveraging a diverse media mix ...

San Jose State's TreyShun Hurry (6'2", 195 lbs) is the latest transfer portal wide receiver to be contacted by the West Virginia coaching staff, officially receiving an offer Thursday evening.

Live music festivals have transformed into a mod-podge of marketing moments that extend past billboards or product handouts — it’s marketing that aims to create memories for fans on top of their music ...

Nakos also reported that Tulane is no longer in the mix for quarterback Jayden Rashada. It's not clear where the interest dissipated. The team seems to be focusing in on a new target in Rizk ...

To echo what I wrote in my new book, The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape, previously, “PR and marketing operated in silos, each with its own ...