Multi-channel marketing doesn’t mean you need to be an ... conversion and building customer loyalty. Using a broader mix of complementary channels also helps brands develop a story throughout ...

Guangzhou, China: 9Yards Communications (UAE) – The Capital’s Agency – has today announced the signing of a strategic cooperation agreement with China’s leading integrated marketing group, Guangdong ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

A recent ACMA enforcement action is a useful reminder for businesses that SMS and email marketing must include an unsubscribe ... been fined $626,000 after an investigation by the Australian ...

In this pivotal role, Elizabeth will lead the organization's integrated marketing, product line strategy, and communications to continue advancing AOF's mission of creating economic opportunity ...