In 2025 the biggest ecommerce opportunity will come from tapping into the $285B alcohol market through an emerging "4th Tier" ...

As marketing mixes evolve, experimenting with audio and video ... Therefore, “leaving it out of the media mix is a huge miss”, she said, speaking at the Spotify Sparks event yesterday (1 May) ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

and manage the predictive marketing response models at the heart of marketing mix analytics. Do you want more-frequent model updates from your supplier? Be prepared to open your pocketbook. A solid in ...

A teenage model and a movie model While this jury won't hear about the allegations that got the first conviction thrown out, the panel is expected to hear from Sokola. After the high court sent ...

Our marketing investments are thoughtfully aligned with evolving market dynamics and overarching business objectives. We at Maruti Suzuki are committed to leveraging a diverse media mix ...