For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

As marketing mixes evolve, experimenting with audio and video ... Therefore, “leaving it out of the media mix is a huge miss”, she said, speaking at the Spotify Sparks event yesterday (1 May) ...

LTXV was termed the first AI model to generate video faster than real time by eWeek. LTXV put AI video generation into the hands of a much broader audience, emerging as a favourite for marketing teams ...

Our marketing investments are thoughtfully aligned with evolving market dynamics and overarching business objectives. We at Maruti Suzuki are committed to leveraging a diverse media mix ...

From the Chevrolet perspective, "BrakeHard" believes the manufacturer views the sport as a marketing platform for not one specific model, but the Chevy brand as a whole. The influencer added in ...

But a mix of both is also effective ... Our paper uses an economic simulation model which looks at the big picture and also at more detail. It works out how changes in agricultural spending ...

Could an old marketing plan be transformed to ... Can you promote shampoo using a bald motivational speaker as a model? How about a 20-in-1 coffee mix? Can we mix several parts to make it one ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

A teenage model and a movie model While this jury won't hear about the allegations that got the first conviction thrown out, the panel is expected to hear from Sokola. After the high court sent ...