Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

Australian researchers have demonstrated how a “data donation infrastructure” can track digital food marketing, revealing how ...

From Jennifer Lawrence’s Twilight Saga cap to Kaia Gerber’s nod to Cole Escola, celebrities are wearing their tastes on their ...

The Tamil Nadu Authority for Advance Ruling (AAR) has determined that housekeeping and cleaning services provided to the ...

In today’s cutthroat economy, slashing prices often feels like the only way to stay competitive. But the best brands aren’t ...

The arrangements for the funeral of Pope Francis were meticulous. But it is the letters on his tombstone that are now ...

Speed now defines the way we work. AI isn’t just for engineers and data scientists anymore. It’s become a standard part of ...

Valerie Tiberius, professor of philosophy at the University of Minnesota and the author of the forthcoming book “Artificially ...

Many media organisations are making some use of GenAI, although this means coping with the technology’s frequent errors.

The global average website conversion rate is about 3.68 percent—only four of every 100 website visitors will become a lead. That’s potentially a 96 percent waste of your marketing spend.

A zero-cost way to nurture interest is adding a website pop-up offering something compelling (like a discount or free gift) in exchange for contact information. Keep your forms short. Research shows ...

Some 64% of registered voters want the government to regulate emergency artificial intelligence and 40% are concerned about losing their job to AI.