Tesla pivots Cybertruck marketing to appeal to traditional pick-up truck drivers, facing declining sales and vandalism.

And it's worth noting that not only does the lineup represent a strategy for developing a meaningful EV market - the cars also look terrific. That's thanks to Tesla's design chief, Franz von ...

Sales are down, Cybertrucks are being set on fire, and Tesla's stock price has plummeted by more than 30% this year. "Their retail strategy made them sitting ducks," Crane says. People have ...

Although public opinion has shifted in recent months, Tesla has still been leading the EV pack in terms of sales. Tesla ...

there are a number of problems Tesla has encountered in China, from quelling concerns about range anxiety to the simple fact that much of China’s dense urban city layout isn’t conducive to ...

Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

Editor’s Note: This piece has been revised to incorporate supporting visuals. Tesla Inc. TSLA has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle ...