Tesla pivots Cybertruck marketing to appeal to traditional pick-up truck drivers, facing declining sales and vandalism.

Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle to showcase its utilitarian quotient. What Happened: Targeting a more ...

Tesla Inc. TSLA has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle to showcase its utilitarian quotient. What Happened: Targeting a more ...

The Cybertruck is beleaguered by quality control and performance problems, not to mention its association with Elon Musk.

the Cybertruck, some of the automaker's other mainstream models are starting to get stale. After all, the Model S has been available since 2012 without a major redesign. Another significant Tesla ...

His actions have sparked a recent wave of anti-Tesla protests and vandalism targeting vehicles made by the company, which include the Model 3 saloon, Model X SUV and the controversial Cybertruck.

The Tesla Cybertruck is probably the most attention ... but the R1T has been around long enough for a redesign, albeit under the sheet metal, as the exterior remains the same.

Musk's electric vehicle company delivered 336,681 vehicles in the quarter ending March 31, missing analyst expectations, as it pointed to the … Recalls First Tesla Cybertruck Recall in Canada ...

Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

Take, for example, the hero image Tesla currently uses for the Cybertruck. It’s towing an Airstream trailer. That looks ...