Super Bowl commercial this year has an estimated cost above $7 million — a "great value buy," says Liquid Death CEO Mike ...

The TV spot marks the artificial-intelligence company’s biggest foray into consumer advertising to date.

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

The “He Gets Us” ad campaign will air a new commercial during the first half of the Super Bowl on Sunday (Feb. 9), marking ...

Eminem, Kendrick Lamar, Dr. Dre, Mary J. Blige, 50 Cent, and Snoop Dogg, from left, perform during the halftime show during ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Each Super Bowl impacts viewers, TV networks, announcers, head coaches, players, marketers, host city, halftime performers, ...

The "Lollipop" rapper will skip Super Bowl 59 festivities in his hometown after he was passed over in favor of Kendrick Lamar ...

Brands are prohibited from capitalizing on football-themed promotions with terms like “Super Bowl” and “Super Sunday” ...

NASCAR will be represented during the Super Bowl as Ross Chastain is set to appear in a new Busch Beer commercial. The TV ad “Circles” features a play on Chastain driving in circles in the NASCAR Cup ...