Spring has (finally) sprung, and if you're anything like me, your outerwear rotation could probably use a seasonal refresh. With temperatures that change from day to day (mixed with rain and sometimes ...

Some successful women like to wear basics from Skims and Theory, while others prefer luxury items, including Gucci loafers ...

Tog and Trim, The Indian Clothing Brand Redefining Everyday Fashion. In a market full of passing trends and fast fashion, one ...

A run jacket that battles the elements will provide an essential surge to your off-season training. The 220 team tests 12 lightweight water-resistant run jackets ...

Beauty is global, but it’s never one-size-fits-all. Around the world, cultures define the perfect woman in wildly different ...

“I don’t wear many skirts or dresses, and generally stick to trousers. I have a good pair of white jeans from Margaret Howell ...

Fast fashion is about to get more expensive, and maybe that’s not such a bad thing.

Every time you make the decision to wear pants or not as a woman, you are taking back your power. You’re still calling the shots in your own life, just like past feminists fought for. Even if your ...

Once reserved for lazy Sundays and late-night snack runs, sweatpants are now a staple across every kind of style – whether ...

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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Fashion trends come and go, but some wardrobe staples remain timeless—one of the most iconic being the classic midi dress. Sitting comfortably between a mini and a maxi, the midi dress offers a blend ...