So, what should marketers do? Create focused and well-written campaigns that cut through the static, of course. Follow along and we'll cover how to write killer social media campaigns from start to ...

1. Create a good strategy What do you want to achieve with your social media marketing campaign? The answer is probably "lead generation"—the ultimate goal of B2B marketing, and where it differs from ...

Social media campaigns on this day aim to change perceptions and promote the adoption of black cats, which are often overlooked in shelters. Posts feature beautiful images and stories of black ...

People’s view on your brand helps you to create a strategy that suits your target audience. Social media PR campaigns are a great way to build a relationship with customers. You can form a community ...

Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

The 2024 campaign highlights four key messages: Since 2014, the UNFF Secretariat, DESA has been conducting annual social media campaigns on the occasion of the International Day of Forests in ...

identifies and explores effectiveness trends across approximately 800 recent case studies on Warc that contained a social media element. It includes quantitative analysis of patterns in media channel ...

Digital democracy has not come without distortion. Additionally, multiple reports have exposed how social media platforms have become arenas for "coordinated inauthentic behaviour" aimed at misleading ...