A bill that would tax digital advertising revenue on social media platforms has advanced in the California state legislature.

Making virality a core part of your strategy can help you establish your brand as an industry leader, boosting sales and ...

Adopting a more laid back online persona is a potentially rewarding, but risky strategy for capturing Gen Z's attention, says ...

When new clients come to me panicking about social media, my first question is always about their actual goals. A garden center I worked with didn't need viral TikToks - they needed to drive local ...

Slurrp Farm’s social media strategy leans into these real-world challenges with a practical lens. Rather than focusing solely on health benefits or product promotion, the brand creates content that ...

Or how are you determining from this sample group relationships with ... And so I think a family conversation about social media use and how the family wants to handle it, like a social media plan, ...

A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

Elon Musk's xAI has acquired X in a deal that values the social media platform at $33 billion and allows the value of his artificial intelligence firm to be shared with his co-investors in the ...