From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

Understand the audience you are marketing to As mentioned, your goals as a company drive the positioning of your company. This is why it is important to develop a communication strategy around the ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

For sales and marketing professionals, ELEVATE is a rare chance to stay ahead of the curve. From new tactics in customer engagement to practical strategies for achieving measurable growth ...

You can use that metric to determine how effective your sales and marketing strategies have been. By focusing on the right accounts, embracing cross-selling, personalizing the experience for each ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely ...

Microsoft has unveiled a new sales strategy targeting small and medium-sized businesses (SMBs) by enlisting third-party firms ...

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice ... juice came from peer collaboration.” Sales and ...