The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Here are some key tips for to navigate the compensation negotiation process. You have the offer for the coveted medical sales rep position you desired, yet one critical component remains ...

But digital marketing changes fast, and not every strategy is worth your time or money. Some are outdated. Others were never effective to begin with. The good news is that the most impactful ...

We asked winners of the online sales categories of the National Association of Home Builders’ 2024 National Sales and Marketing Awards (The Nationals) about trends in their space and how other sales ...

Wrapping up Q4 earnings, we look at the numbers and key takeaways for the sales and marketing software stocks, including Sprout Social (NASDAQ:SPT) and its peers. The Internet and the exploding ...

German shipyard Lürssen has appointed Luca Raumland as director of sales and marketing. Raumland, who is departing his role as chief commercial officer at Greenline Yachts, has nearly 20 years of ...

AI-native solutions are transforming sales and marketing by enabling real-time,context-aware interactions that continuously learn and adapt. Traditional automation tools follow predefined rules ...

This discussion took place on February 18th, 2025 at the SHN Sales and Marketing Conference. Senior Housing News: Hello everyone, and welcome to the Senior Living Marketing Futurecast: Navigating ...

Hailey Grey, middle, recently attended a province-wide marketing and sales competition held in Calgary. Grey credits instructors Amber Farrer, left, and Dayna Felesky, right, for support leading ...

To manage multiple marketing campaigns effectively ... By combining these techniques with a focus on collaboration, clear communication and regular plan reviews, I'm able to manage multiple ...

As one industry consultant quoted in Medical Marketing and Media stated, "Let's say the sales goal [for a drug] is larger than if every patient over 60 is already on it. Divide that down to ...