Jubilee. Presidential. Settimo? Prior to Watches and Wonders Geneva 2025, Rolex had three bracelets in its catalog — four if you count the rubber-coated Oysterflex. The sporty Oyster bracelet, dressy ...

Again, it looks like a Jubilee bracelet at first glance, but take a look at those links. They’re flat. Rolex doesn’t offer any bracelets with flat links, and the style is typically seen on ...

But for the Land-Dweller, Rolex took the 80-year-old Jubilee bracelet and modified it to create the new “Flat Jubilee.” It’s a fitting name as the new design looks like you dropped an anvil ...

1530. Rolex Land-Dweller 40 in platinum and (right) the Flat Jubilee bracelet from the Land-Dweller 40 white Rolesor Rolex This time, the integration seems more refined and more pronounced.