Rocket Companies launches first stage of rebrand
Rocket Companies has unveiled a refreshed logo and announced plans to rename some of its businesses, hinting at more updates set to be revealed on February 9.
Rocket Companies reveals new logo as part of rebranding, plans Super Bowl ad
Rocket Companies revealed a new look Tuesday, part of a rebrand it says is aimed at bringing one visual identity to its various services: mortgage, real estate and personal finance.
Rocket Companies Unifies Under the 'Rocket' Brand with New Visual Identity
Rocket Companies (NYSE: RKT), the Detroit-based fintech platform company consisting of mortgage, real estate and personal finance businesses, today unveiled a bold refresh to its brand identity. Designed to position Rocket as one of the most inclusive brands in America,
Rocket reveals all-new logos and branding ahead of Super Bowl return
The Detroit-based umbrella organization for a suite of consumer financial services companies — including the well-known Rocket Mortgage brand — on Tuesday rolled out all new logos and branding for myriad lines of business, including its title and B2B mortgage lending arms, according to a news release.
Rocket Companies announces re-brand to bring everyone under 'Rocket' umbrella; plans Super Bowl ad
Rocket Companies announced a re-brand on Tuesday that they say will put all of the company's services under the "Rocket" brand.
How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach
A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.
Behind Rocket’s logo update and Super Bowl ambitions
CMO Jonathan Mildenhall explains how Rocket Companies is trying to own the homeownership journey through a brand refresh and Super Bowl campaign.
HousingWire2d
Rocket unveils the first stage of its rebrand
Rocket Companies, the parent of Rocket Mortgage, on Tuesday unveiled a refresh to its brand identity in an effort to unify ...
nationalmortgageprofessional.com2d
Rocket Centers Broker Partners In Push For Inclusivity
The only national past-time more iconically American than football is the pursuit of homeownership. After that, convenience ...
Rocket’s new logo aims to tap into the ‘emotional’ side of buying a home
Rocket overhauled its branding to tell a new story to a new customer. Name the most popular, memorable brands in America and ...
National Mortgage News2d
DOJ says Rocket Mortgage is liable for biased appraisal
The Department of Justice argues that mortgage lenders, including Rocket Mortgage, should be held accountable for the work of ...
DBusiness Magazine1d
Rocket Cos. in Detroit Launches New Brand Identity, Includes Super Bowl Campaign
Rocket Cos. in Detroit, a fintech platform company consisting of mortgage, real estate, and personal finance businesses, ...
JD Supra2d
Consumer Financial Protection Bureau Pursues Action to Stop Kickback to Brokerages for Steering Consumers to Rocket Mortgage
The Consumer Financial Protection Bureau (“CFPB”) filed an action on December 23, 2024, against Rocket Home Real Estate LLC (“Rocket Homes”), a ...