Anecdotal reports suggest drugs like Ozempic may curb not just appetite but also impulsive or addictive behaviour, hinting at ...

Listening to nostalgic music activates key brain regions tied to memory and emotion, according to a new brain imaging study.

Certain neural structures, called the reward system, are critically involved mediating the effects of reinforcement. A reward is an appetitive stimulus given to a human or some other animal to ...

Dr. Adam Scioli, chief medical officer at Caron Treatment Centers in Pennsylvania, said it is known that the reward system of the brain helps to imprint memory. "It makes sense that any substance ...

A groundbreaking study published in Nature explored how the brain’s dopamine system encodes not only the expected value of ...

A new research initiative is investigating how obesity reshapes brain circuits involved in reward, motivation, and emotion, potentially driving unhealthy food decisions.

Obesity is on the rise. Among U.S. adults aged 20 or older, 4 in 10 met the criteria for obesity in the most recent National Health and Nutrition Examination Survey, up from roughly 3 in 10 two ...

Serotonin is often painted as the brain's "pleasure chemical" but its precise role in the nervous system is ambiguous ... brain places a value for future rewards. This code essentially explains ...

Because substances of abuse act directly on the reward center ... changes in the brain. The brain alterations change the way the brain works—notably in the dopamine system—to create the ...

Just consider the boost your adult brain gets from rewards – they ... the best advice is to try out a reward system and see how it goes, then adapt.” Give simple and clear instructions ...