Let's do some market research. Yes, let's get some data. So, we could either get quantitative data or qualitative data. So, quantitative data is usually numerical, like a statistic. For example ...

While qualitative data gives detailed information ... analysed in a way that gives easy-to-understand results. However, quantitative data lacks specific opinions and doesn’t always allow ...

provide training in core psychological methods of analysing quantitative and qualitative data. By the end of the course, as a whole, students will be equipped with methodological skills that will ...

Qualitative Analysis: Students are required to register for an additional half unit course in the Methodology Department focussed on qualitative methods (see MC5M1 handbook ... One assessment relating ...

At times it is desirable to have independent variables in the model that are qualitative rather than quantitative. This is easily handled in a regression framework. Regression uses qualitative ...