Every time I read an article about public relations, my heart sinks ... Correctly positioning PR, marketing, and publicity—and communicating the value of each in relation to the other two—are central ...

But publicity stunts have been managed offline ... While many found the hoax alarming, it proved to be a successful marketing stunt as the chain generated an estimated $25 million (around £ ...

JD.com founder Richard Liu (劉強東) has delivered meal orders in Beijing as part of the a publicity stunt following a public feud with ... imposed by JD.com. MARKETING-INTERACTIVE has reached ...