Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

Influencer marketing presents an exciting opportunity for the mining industry to connect with new audiences, attract talent ...

They do that by maximizing results with AI-powered targeting, creative, and bidding. An infographic (below) from LinkedIn covers the basics of Accelerate campaigns for marketers. It looks at how they ...

Giving a strong presentation can elevate your personal brand and position you as a thought leader in your industry.

Deputy Director (Public Relations) Dr Naveen Kumar highlighted the role of PR in managing crises and combating misinformation. He stressed the importance of loyalty and ethical use of AI tools in ...

DM&A Co., a full-service marketing communications consultancy ... over 40 years of combined experience to develop impactful public relations campaigns that enhance brand reputation and stakeholder ...

is pleased to announce that it has engaged two strategic partners to support its investor relations, marketing, and business development initiatives, including Alpha Nine Ventures Ltd. (“A9V ...

In that case, marketing for change through public service announcements (PSAs) might be a great approach. To help show you just how effective this approach to behavior change could be, this ...

A new survey on Friday showed a dramatic shift in public sentiment ... 36% said Canada has good relations with China, while over 75% gave positive ratings to ties with Mexico, the European ...

In terms of marketing and sales expenses, Meta allocated $11.3 billion USD, representing a decrease from $12.3 billion the previous year. These adjustments may be due to internal efficiencies or ...

LAST year will be remembered as a year of crises. Many of the corporate variety were self-inflicted. As in years past, executives often failed to apply the most basic principles of crisis and ...