Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

Specifically, the piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions.

Besides being relevant to marketing students, this course is likely of interest to graduate students in psychology, communication studies and education. The purpose of this course is to acquaint you ...