Shares of Tide and Pampers parent Procter & Gamble rose Wednesday after the consumer goods giant posted fiscal 2025 second-quarter net sales that topped Wall Street estimates.

More consumers are purchasing goods in bulk, the retailer says. It's one way shoppers are coping with lingering inflation anxieties.

Procter & Gamble stock rose in premarket trading Tuesday after the consumer-staples company reported fiscal second-quarter sales and earnings that surpassed Wall Street expectations. Shares of Procter & Gamble were up 3% to $166.