In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

ABSTRACT: This study investigates the impact of marketing mix elements—Product, Price, Promotion, and Place (4Ps)—on the revenue and profit of Nigerian Breweries Plc (NBL) from 2013 to 2022, using ...

The 4 M's of Marketing, Emotional Selling Proposition (ESP), The Dale Carnegie Formula, The Classic Sales Letter Blueprint, Kotler's Marketing Mix (4 Ps), The Bow Tie Funnel, Hill's Copywriting ...

Steven Kotler is a New York Times bestselling author ... Eiman Al Zaabi is a Muslim spiritual teacher who integrates the principles of harmony, beauty and unity into her teachings. Eiman is a ...

With so many potential disruptions on the healthcare landscape, where should healthcare providers and professionals focus?

That doing the right thing, acting with integrity and respecting others would eventually lead to good things happening, even ...