This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Brand campaigns like ‘You Got This’ contributed to an uplift in marketing investment. However, Adidas’s CEO warns price increases are on the cards following the US government’s tariff announcement.

Europeans see Ukraine’s security as vital to their own and want to defend the principle of no border changes by force, even if President Trump does not. By Steven Erlanger Steven Erlanger has ...

Making the most of your allotted budget to drive impact and demonstrating to the organisation that marketing drives results are perhaps the two most important goals for any marketing team. Hence why ...

The latter introduced the Accelerated Drug Marketing Registration Procedures (ADMRPs), which encompass “special review pathways” set up by the NMPA to reduce the time from drug development to ...

Marketing is a complex, multifaceted discipline. At its core, it is about understanding consumers and serving their needs profitably. While easier said than done, some fundamental principles guide ...

Explore the top digital marketing trends with AI, PPC advertising, short-form videos, voice search technology and hyper-personalised strategies. Whether you are launching a new business or already ...

but Slate Auto—a stealthy EV startup reportedly backed by Jeff Bezos—is already turning heads and raising eyebrows with one of the wildest marketing stunts in recent automotive memory.

In a world where client satisfaction is often prioritised, social media users are heaping praise on a marketing consultant ... And we walked away — on principle, not ego.'" ...

The Supreme Court recently explained that the principle of res judicata is applicable to criminal proceedings, and hence, the findings of fact recorded by a criminal court would be binding on both ...

The boss of a charity that was previously supported by Harry and Meghan's Archewell foundation has accused the couple for 'choosing PR over principle' after cutting their funding. Archewell has ...

Well folks, it looks like Nintendo is officially off the start line with its Mario Kart World marketing in Japan. The upcoming racer has just scored three new trailers, showcasing some of the new ...