It’s risky to rely on raising prices or absorbing costs to generate enough extra profit to cover new tariffs. To succeed ...

How businesses will use price as a way to attract customers has resulted in several pricing strategies. They are divided into two: ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Setting a pricing strategy is regularly regarded as a challenge, but in today’s world of unpredictable tariffs, global realignments and recession fears, it’s an even greater balancing act, Harvard ...

We help companies develop and execute pricing solutions to maximize profits ... will have a long-term impact on industries and business strategies across the world. While tariffs often emerge ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

The price of a product is how much a customer is asked to pay for it. When setting a price, a business needs to consider ... This pricing strategy can only be used for a short-time period ...

How Service Bundle Deals Can Drive Business Growth ... In a competitive market, pricing packages aren’t a new trend but a permanent part of financial strategy. Value-packed bundles can drive ...

Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act. Explore HBR HBR Store About ...