Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

It’s risky to rely on raising prices or absorbing costs to generate enough extra profit to cover new tariffs. To succeed ...

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

Students who are not enrolled in the MSc Marketing degree should not take this course, and should take the "MG4J3 Principles of Pricing" course instead. The content of the course is organised into two ...

[Tiered pricing] boosts the number of users on data plans and should provide a corresponding boost to mobile advertising and marketing, since that industry's metrics are all about eyeballs,? said ...