With fluctuating tariff rates in 2025, companies will need to actively manage price adjustments to maintain profit margins ...

The sleek, nimble Aerolite 103 is one of the most popular FAA Part 103-compliant ultralight aircraft among recreational pilots and aviation enthusiasts. With ...

Lotus in particular is pinched. Founded by British inventor and engineer Colin Chapman in 1952, the brand has undergone myriad reinventions in the decades since, including multiple Formula One ...

It’s risky to rely on raising prices or absorbing costs to generate enough extra profit to cover new tariffs. To succeed ...

The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern ...

When businesses lack consistency in their definition of value, they risk making uninformed decisions and hindering long-term ...

The 2024 Expedition discount dropped from $7,000 to $2,000 under the new pricing strategy. Just as the latest round of international tariffs rolled out, Ford announced it would extend employee ...

Dollar Tree, Inc. (NASDAQ:DLTR), a leading operator of discount variety stores with a market capitalization of nearly $15 billion, finds itself at a critical juncture as it navigates a complex ...

In a nutshell, dynamic pricing is a strategy basing prices for products ... operators have changed sales and marketing tactics. Louisville, Kentucky-based Atria manages nearly 230 communities ...

Rather than reshoring operations immediately—a high-stakes gamble—many eCommerce operators trim costs in marketing or reconfigure their pricing strategies smartly. Strategically managing these rising ...

Because we marketers all know that real competition happens after game day. And when it comes to impeccable Super Bowl campaigns, Doritos marketing strategy has paved the way for companies to emulate.