While competitive pricing is a key strategy in any free market ... Unfair pricing may seem like a short-term marketing lever, but it chips away at core pillars of a healthy consumer ecosystem.

New research from Bain & Company finds that 70% of companies are failing to effectively integrate their sales plays into ...

Competitor-matching is not a pricing strategy Far too many retailers still ... from promotions and inventory planning to marketing campaigns. For example, a retailer might ask: What happens ...

The company said its AI Profit Engine “takes all the standard demand forecasting data points and combines them with additional information — such as pricing strategies, marketing investments ...

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same?

With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to ...

ZUS Coffee is planning to open nearly 200 new stores in Southeast Asia this year. It will open 107 new stores in Malaysia, 80 ...

At the heart of this explosive growth lies a well-crafted, aggressive strategy: revive iconic but struggling Indian brands, ...

Broad market trends are no longer reliable for businesses seeking guidance in their strategies. Understanding hyperlocal data—granular insights into consumer habits, preferences, and purchasing ...

Businesses can then put money back into their businesses by investing in marketing ... market, pricing packages aren’t a new trend but a permanent part of financial strategy.