While competitive pricing is a key strategy in any free market ... Unfair pricing may seem like a short-term marketing lever, but it chips away at core pillars of a healthy consumer ecosystem.

New research from Bain & Company finds that 70% of companies are failing to effectively integrate their sales plays into ...

Competitor-matching is not a pricing strategy Far too many retailers still ... from promotions and inventory planning to marketing campaigns. For example, a retailer might ask: What happens ...

With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to ...

ZUS Coffee is planning to open nearly 200 new stores in Southeast Asia this year. It will open 107 new stores in Malaysia, 80 ...

At the heart of this explosive growth lies a well-crafted, aggressive strategy: revive iconic but struggling Indian brands, ...

Businesses and brands need to ask themselves, What pricing adjustments ... only the tactics or mediums they use to engage their audiences and deploy their marketing strategy but also the context of ...

Discover the true cost of self-publishing a book in this detailed guide. Explore Amazon KDP, book publishing services, and ...

Why market to millions of unique customers when you can instead work with a select group of thousands who can resell your ...

VeriSign, Inc. ( NASDAQ: VRSN) Q1 2025 Earnings Conference Call April 24, 2025 4:30 PM ET David Atchley - VP, IR & Corporate Treasurer James Bidzos - Executive Chairman, President & CEO George Kilguss ...