Verizon Business, sponsor of The Drum Awards for Marketing Americas, is rewriting the rulebook by merging product and ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

Forgetting about one of the ingredients completely means the cake, or marketing campaign, is unlikely to succeed. Product If the product is expensive to produce, the price will have to be higher ...

Woolworths will roll out discounts on hundreds of products this week in a bid to keep prices low for Aussies struggling with rising household budgets amid a cost of living crisis.