Luxury packaging’s hidden costs provide a chance for brands to innovate, ensuring they can maintain their appeal while also ...

The updated design, rolling out across airport locations worldwide this month, is part of a strategic move to position the brand for sustained growth in the channel.

Today, packaging emphasises clean design, storytelling and responsibility. Premium aesthetics are more common and sustainable materials are now commonplace. Brands that don’t meet consumer ...

Packaging design has always been a critical component of product marketing, influencing consumer behaviour and brand perception. In recent years, artificial intelligence (AI) has emerged as a ...

JPA Design has collaborated with airline suppliers PTP (Plane Talking Products) to reimagine onboard products to reduce ...