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The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

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Paoletti, the author of Pink and Blue: Telling the Boys From the Girls ... they are perceiving those things in a different light than the baby boomer feminists did,” Paoletti said.

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The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.