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Sniff before you buy? Billie’s NYC ‘scratch and sniff’ campaign invites you to smell giant armpits on the street
Billie, a personal care company, launched an innovative marketing campaign in Manhattan for its Coco Villa deodorant. Massive ...
Wait, what! People are scratching and sniffing giant 'armpits’ on NYC streets
Personal care brand Billie introduces its new deodorant scent Coco Villa with interactive posters in New York City.
New NYC ad is ‘scratch and sniff,’ so you can stop and smell armpits on the street
Coco Villa is described as a sweet vanilla coconut scent, featuring spiced vanilla, coconut cream and sunny sandalwood.