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PR pros are navigating a media landscape being transformed by AI, shrinking newsrooms and shifting audience trust—these ...
Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...
Journalists, who are often short of time and chasing down deadlines, may stick to people they actually know, which could mean ...
According to a 2024 PwC study, 73% of executives mistakenly use public relations (PR) and reputation management ...
The future of digital PR in mining lies in ... must embrace modern public relations strategies to build credibility and influence. By leveraging earned media, op-eds, blogs, and speaking ...
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Reactive PR & AI: How to capitalize on trending topics fasterIn 2014, I wrote a Harvard Business Review column on the robot invasion in digital PR. As the content marketing economy grew exponentially, a flood of media relations “professionals” inundated ...
Legal experts say hiring a crisis management attorney early can protect reputations, manage media fallout, and avoid ...
CAMPBELL, Calif., May 6, 2025 /PRNewswire/ -- Walt & Company, an award-winning Silicon Valley tech public relations and social media agency, announced it has been named the PR agency of record for ...
highly experienced team with a solid understanding of PR and media relations and in-depth understanding of cyber security and technology,” he said. “We are delighted to be working closely with ...
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