PR campaigns are a must for businesses to build a good image, it is the way the public sees you or your brand. It is crucial ...

The smart money is pouring into crypto. Over the past several months, institutional investors from Wall Street hedge funds to ...

Zecomms' Evgeniya Zaslavskaya shares tips for PR professionals in the MENA region on effective media relations, comms ...

The rise of misinformation and disinformation is rearing a new proverbial head every other day (and twice on certain days of ...

driven by strategic PR practices and technological advancements. From Zomato’s #ZomatoGold to Tata’s Safety First campaign are great examples of this Magic Marketing Mix. At the heart of ...

LONDON - The way we communicate, create, and even think about media and messages is changing dramatically, and it's happening ...

The Coalition's internal pollster is helping orchestrate a campaign to boost public support for the gas industry ahead of the ...

Puja Pathak, one of the winners of 5th edition of e4m PR & Corp Comm Women Achievers Awards 2024, talks about her win ...

By leveraging public relations strategically, businesses of any size can rebuild stronger and more connected with their ...

Use AI to research and brainstorm campaign ideas based on breaking news that aligns with the brand’s vertical and target market. For example, you might prompt ChatGPT to take on a digital PR ...

Lebo Madiba is at the World Communications Forum Association’s Davos Communications Summit, a gathering of global ...

How do I optimise content to increase engagement or sales?’ – or variations of this question – is arguably one of the most ...