The Masters is now one of only four times a year PGA Tour and LIV players compete against each other along with the other majors: the PGA Championship, the U.S. Open and the British Open.

In fact, some PGA Tour players all but confirmed that in a piece for Golf Week. While some players don't touch the merchandise shop, others spent anywhere from $1,000-$5,000 by their estimation on ...

AUGUSTA, Ga. — Michelle Wie West made her first trip to the Masters two years ago and posted a taste-testing session on ...

Last week, the focus was firmly on the broadcast TV ratings for the PGA Tour and the LIV Golf League. When the curtain is pulled back, the numbers reveal a startling disparity of weekend ratings ...

But the club does have some really cool gear, and you can get all of it online via the PGA Superstore ... Atlanta Drive GC ...

John Daly turns Augusta's Hooters parking lot into a merch hotspot during The Masters, earning $780K in 2024 alone.

AUGUSTA, Ga. — At the news conference following the ceremonial tee shots to start the Masters tournament Thursday morning, Jack Nicklaus was asked to gauge three-time green jacket-winner Phil ...

The Masters Golf Shop regularly preserves merchandise for certain days of the tournament. On Sunday in 2023, the shop released a bunny to commemorate Easter Sunday. Last year, the shop waited until ...

It's the week of the Masters and 12 LIV Golf players are slated to compete for a green jacket in 2025. One of them is Jon Rahm, who won the Masters in 2023. He joined LIV Golf eight months ...

Despite optimism at the turn of the year over a deal being reached between the PGA Tour and LIV, a meeting at the White House in February was fractious, with Al-Rumayyan depicted by multiple ...

So long, practice rounds. Goodbye, Par 3 Contest. It's time for the Masters to begin in earnest. Now, will the rain stay away from Augusta National? Rain hit Monday's first practice round hard ...

The Sentry is the season’s first Signature Event and includes PGA TOUR winners from the previous calendar year as well as the top 50 players from the 2024 FedExCup Points List through the TOUR ...