In FY 2024-25, YouTube solidified its position as the undisputed leader in India’s OTT landscape, driving a significant portion of the sector’s growth ... 23.3% of the market.

India’s new-age millennial ... All said the market is wide open for scale and growth. Growing partnerships amid the OTT players, telcos, and other distribution channels indicate the market ...

NEW YORK, NY, UNITED STATES, April 15, 2025 /EINPresswire.com/ -- According to a new report published by Market Research Future, The India OTT Market was valued at USD 322.66 Bill ...

PricewaterhouseCoopers (PwC) in its report titled “Global Entertainment & Media Outlook 2019-2023” predicted India ... the Indian OTT industry is still at its nascent growth stage, the ...

The growth of India’s Over-the-Top (OTT) entertainment sector is on a fast ... and the elderly. Industry watchers predict a rise in new genres by 2025 and 2026, ensuring a more inclusive content ...

According to industry data, ad spending on digital video is expected to grow significantly, with a projected annual increase of 20% in APAC over the next five years. This growth underscores the ...

Ajay Devgn has set a new benchmark in the Indian OTT industry by becoming the highest-paid streaming actor. For his debut web series, Rudra: The Edge of Darkness, he reportedly charged Rs 125 crore ...

The success of shows like Amazon MX Player's Ek Badnaam Aashram underscores the potential for hybrid monetization strategies ...

The rise of Over-the-Top (OTT) platforms in India has revolutionized the entertainment industry, offering big ... While Ajay Devgn leads the OTT earnings chart, other Bollywood actors have also ...