Girbaud’s stateside influence consisted of early aughts streetwear full of velcro baggy jeans and graffiti-printed logo ...

Shopper 1: Supreme, baby! Shopper 2: I just bought a faux-fur jacket for $1,000, so. Shopper 3: People want to know, "Hey, look, that guy's wearing Supreme." But people also make a living off it ...

On Thursday, skate and fashion brand Supreme released a red clay brick for sale on its website for the price of $30. There was nothing special about the brick, save for the Supreme logo stamped on it.

But people also make a living off it ... for what a logo should be all about: standing out, being identifiable. Narrator: The recognizability is key to Supreme's power as a brand.