Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Nike Inc.’s results surpassed analysts’ expectations as its new chief executive officer’s turnaround strategy begins to take ...

Nike will report fiscal third-quarter earnings after the bell on Thursday as the company tries to execute a turnaround under ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network ...

Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During February's big game, Nike aired its first Super Bowl ad in 27 years ...

"That Nike ad kinda represented old feminism. I don’t think anyone is telling women in sports they can’t champion their sport," Liilii explained. "Fake feminism," "pretending to care about ...

Nike recently released a massive Super Bowl ad for women's sports. What did you think of the commercial? Why did it work? I think because this is a time in sports where people want that ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.