In January 2024, the world of luxury perfumery witnessed a defining moment with the launch of “The Apex”, a bold and ...

The brand aims to ‘unlock substantial areas of growth’ for the business in haute parfumerie by expanding its Le Vestiaire des Parfums collection with inky scent Muse ...

Ever wonder which scents your favorite creatives love wearing? Take a look into their own personal fragrance wardrobes ...

March popularity data from Fragrantica shows men's fragrance fans are engaging heavily with offerings across the spectrum — ...

We know how effective TikTok can be at crowning cult beauty heroes, but one fragrance brand that's exploded onto the platform ...

We’ve sourced, tried, and tested the best summer fragrances to keep you smelling fresh on a hot day and crisp in the office ...

Penhaligon’s is a global fragrance brand with a 40-strong portfolio. Its immersive retrospective exhibition ‘Eau so British’ ...

Paralleling this rising trend is the exploding interest in niche perfumes. Broadly speaking, niche perfumes are produced by independent fragrance houses that focus primarily—if not exclusively ...

Beauty shopping is easier than ever — Sephora is now in Kohl’s, Ulta is in Target, and most viral products are available ...

Luxury fragrance house Fragrance Du Bois is now one of the fastest-growing brands in the niche fragrance sector, driven by ...