A new color has just been discovered, but you won’t be able to add it to your home's decorating palette anytime soon. As of ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Study participants reported that after their eyes were stimulated, they saw a new shade of blue-green. Outside researchers dispute the claim, saying that more study is needed to prove that this is ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a hyper-saturated blue-green that occurs when a single kind of cone cell is ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

The FDA says it will allow three new color additives made from natural sources to be used in the nation's food supply.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid ...

The U.S. Food and Drug Administration said on Friday that it had granted permissions to three new color additives, marking ...

The Sky Blue color is set to become a defining feature of the iPhone 17 Pro and Pro Max models. Drawing inspiration from the ...

Three new screens, fresh colors and materials, and the sloping strip of buttons next to the shifter is gone. Overall, it ...