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Negative publicity
One may add to the "Drop, Cover and Hold On" tip for surviving earthquakes -- once the tremors subside, one should aim to get out of a building as soon as possible and seek shelter in an open space.
Let's start with what we know: marketing researchers have found that two distinct types of customers respond in starkly different ways to negative publicity. Customers with a low commitment to a brand ...
Further negative publicity brought about by the documentary came in the form of proposed legislation in California, known as the Orca Welfare and Safety Act, which calls for a ban on the holding of ...