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With a new generation of fans coming into their own, the NBA needs to do a much better job of promoting those types of players on the same level as their established stars. If it fails to do so ...

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Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick ...

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The company’s head of ad marketing says Roku is always tweaking and testing — but the ads push is only going to keep growing.

Advertisers frequently serve mobile pop-up ads customized in real time to users’ activity, physical environment or context.