Explores the current thinking and reading on multinational marketing, a necessarily complex pursuit that demands innovative approaches to strategy, as brands travel across cultures. As the world has ...

One of the most widely discussed developments of the past decade has been the emergence of multinational companies as important competitors in an ever-growing number of industries. As the trade ...

Explores the current thinking and reading on multinational marketing, a necessarily complex pursuit that demands innovative approaches to strategy, as brands travel across cultures. As the world has ...