News

Max gets rebranded as HBO Max: Does Warner Bros. Discovery’s latest decision affect subscribers?
Max, a leading streaming platform from Warner Bros. Discovery, is being rebranded to HBO Max again. The move comes after Max ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Warner Bros. Will Rent Out Batman & Other Iconic Characters In Shocking New Initiative
Warner Bros. Discovery announced a new initiative called “WBD Storyverse” on Wednesday, allowing characters from the company’s biggest franchises to be licensed for ad campaigns. The news broke at WBD ...
It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again
Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company's broad reach of programming. On Wednesday, the ...
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
Warner Bros. Discovery reverses course, rebrands ‘MAX’ back to ‘HBO Max’
Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...
Warner Bros. Discovery’s Max returns as HBO Max this summer
Investing.com -- Warner Bros. Discovery (NASDAQ: WBD) revealed plans today to rebrand its primary streaming platform, Max, as HBO Max this summer. This announcement was made during the company’s ...
Meet HBO Max, Warner Bros. Discovery renames streamer Max after two years
Warner Bros. Discovery Inc. is changing the name of its flagship streaming service back to HBO Max, part of a broader ...
‘Dancing With Sharks' and ‘Renovating the Bachelor Mansion' Among First Orders as Channing Dungey Shares Plans for Warner Bros. Discovery's U.S. Networks
Channing Dungey is five months into her new dual job as chairman and CEO of both the Warner Bros, TV Group and US Networks, ...
HBO Max Is Back as Warner Bros. Discovery Rebrands Streaming Service – Again
The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...
Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...