Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company's broad reach of programming. On Wednesday, the ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...