Ford showcased its strategy at the Easter Safari event in Moab, the heart of Jeep territory. The company unveiled two concept ...

Ford unveiled a pair of customized Broncos in Moab ahead of the Bronco Stampede. Both vehicles feature a clay-colored wrap with Code Orange accents and include Moab-themed Easter eggs like ...

To demonstrate the flexibility of the Bronco SUV, Ford Motor Co. is revealing two project vehicles to enthusiasts who want to pimp up and personalize their Broncos for off-road excitement. Starting ...

The occasion is the Easter Jeep Safari, now in its 59th year. It's a celebration of off-roading in Moab, Utah, said to ...

The project or concept vehicles show how the Bronco can be customized to give drivers their perfect off-roading experience.

Ford showcased two custom Bronco project vehicles, the Arches and Cliffhanger, at the Bronco Stampede in Moab, Utah. These vehicles, built on the Bronco Badlands and two-door Bronco platforms ...

Jeep fans flock to the desert mecca annually in Jeeps of every vintage, ready to hit the trails and see the one-off concepts.

It's a celebration of off-roading in Moab, Utah, said to attract more than 20,000 enthusiasts. This year, the dates are April 12-20. Seven wild Jeep concept vehicles have been created by the ...