In 1896, they introduced the Michelob brand as a “draught beer for connoisseurs.” Michelob Ultra was introduced much later, in 2002, as a low-carb, low-calorie beer to cater to consumers ...

He found low-carb beers often contain virtually the same number of calories, despite the much higher price tag. His study showed that a 12-ounce bottle of Michelob Ultra Low Carbohydrate has only ...

While Americans awaited the repeal of prohibition, the Cullen-Harrison Act was passed to allow them to enjoy a low-alcohol beer or wine in the meantime. Signed by FDR on April 7, 1933, the date is ...

Michelob Ultra, a low-calorie beer, worked with Cameron Black, who was born completely blind, to develop a ground-breaking, multisensorial technology, continue growing market share in the US and ...

For Anheuser-Busch, the world's biggest beer brewer, that's a big problem ... drinkers looking for a real-tasting, lower carb/lower sugar option. Then we identified a motivating product truth: ...

Since the primary ingredient in beer is starch, it’s pretty easy to understand how pounding back beers can lead to consuming quite a few carbs in one night. While beers vary in carbohydrate ...

Congrats you’ve earned yourself a beer or maybe more than just 1! Michelob ULTRA has only 95 calories so choose Michelob Ultra and you’ve actually just earned two. From here on out ...

and celebrate every mile — because we believe a great run is only as good as the beer waiting for you at the finish line.” To coincide with the app launch, Michelob Ultra is offering 35 ...